smart advertising

Great things don’t need to be advertised. The best products are those spread through the word of mouth. People hate adverts but like clever, engaging advertising. Smart advertising shows a good idea, is not just trying to sell a product. Creative advertising should be encouraged. Advertising with a purpose of selling something is a waste of money. We don’t like adverts unless they are fun and/or intelligent and engaging! Stop selling, encourage creativity! Perfect advertising is creative and associates a good idea with a product. People talk about great adverts like about good stories or jokes; therefore it has a bigger impact on society. It is better to invest money on a brilliant, 6-month commercial than to spend the same amount of money on 6 one-month commercials with no creative value!

~ by Rocky on February 10, 2008.