IDEO

After reading “IDEO:Masters of Innovation” by Jeremy Myerson and listening Miguel Cabra from IDEO, who recently gave a great lecture at LCC, I summarized all great information:

1. A company works best as an organism – groups of 25-30
2. People are sharing random ideas between groups
3. Understand-Observe-Visualize-Evaluate-Implement
4. Future: innovating businesses
5. company like a classroom – brainstorm, chaos, try
6. learn (be humble but curious) –create (inspire) – try (build, check in context and try on extreme users) – communicate (tell a story)
7. FLOSS:
F – Failure (don’t be afraid of risk)
L – Left-handed (not every user is the same)
O – out there (don’t just sit behind your desk)
S – Sloppy (prototypes don’t need to be perfect)
S – Stupid (no one expects you to know everything)
8. Curiosity is more important than a talent!
9. No hierarchy – work team! Earn respect of your peers!
10. Try many times to succeed, don’t be afraid of failure.
11. “Experience is a dynamic, complex and subjective phenomenon.”
12. “Design is not about pretty shapes but about function.”
13. “goods are standardized, services customized, but experiences are personal”
14. “goods have features, services have benefits, but experiences have sensations”

~ by Rocky on November 11, 2007.